Meta Launches Paid Subscriptions for Facebook, Instagram, and WhatsApp

American social media giant Meta announced the launch of paid subscription packages covering its three major platforms: Facebook, Instagram, and WhatsApp, according to Turkish newspaper Cumhuriyet.

This move comes as the company seeks to diversify its revenue streams, facing a significant increase in costs related to its growing investments in artificial intelligence, which have become an escalating burden on its operating budget. Through this new model, the company aims to reduce its historical dependence on advertising revenue as the primary and nearly sole source of financing its operations.

This shift represents a qualitative change in Meta's business strategy, which has long provided services free of charge to users in exchange for leveraging their data for advertising. However, available reports have not yet specified the prices of these packages or clear timelines for their launch in various markets around the world.